Yiwu by night: illuminated towers and light trails along Shangcheng Avenue
● YIWU · ZHEJIANG · CHINA
YIWU GUIDE

A city that sells
to the whole planet.

What is Yiwu?

Yiwu is a city in Zhejiang province, about 300 km south of Shanghai, and home to the world’s largest small-commodities market. Toys, jewelry, kitchenware, festival goods, tools, textiles — if it sits on a shelf somewhere in the world, odds are it passed through here.

For first-time importers Yiwu is the easiest door into China: factory prices, famously low minimum orders, and every part of the chain — suppliers, warehouses, forwarders, inspection — concentrated in one city.

1M+international buyers visit Yiwu every year
80K+booths inside Futian Market alone
210+countries sourcing from Yiwu
$110Bworth of goods exported every year
The Global Digital Trade Centre in Yiwu, its welcome sign listing floors for toys, baby goods, travel products and IP collections
● GLOBAL DIGITAL TRADE CENTRE
THE MARKET ITSELF

Futian Market keeps growing: five districts of booths, plus the new Global Digital Trade Centre next door.

How buying here actually works

  1. Walk & shortlist. Browse booths by district, collect cards and prices. (Or skip the two lost days — join our Day Tour.)
  2. Sample & negotiate. Agree price, MOQ, lead time and payment terms per supplier — in writing.
  3. Consolidate. Goods from many booths collect at one warehouse.
  4. Ship & clear. A forwarder books sea or air freight and handles export; your side clears import.
FREE DOWNLOAD

The Yiwu Starter Pack

A free PDF for first-time buyers: market district map, negotiation phrases that work, a landed-cost worksheet and the questions to ask every supplier. Tell us where to send it.

GET THE STARTER PACK